Privacy Policy


Last Updated: 3/25/2020 

Tastemakers, LLC (Arcade1Up) recognizes your privacy is very important, so we appreciate you taking the time to read our privacy policy. This policy is designed to help you understand the types of information that we collect, how we use and share the information, and how the information is protected. 

This policy applies to all Tastemakers, LLC (Arcade1Up) services that directly reference or relate to this policy, but does not apply to Tastemakers, LLC (Arcade1Up) services that have separate privacy policies that do not incorporate this policy. 

Below is our policy. We are looking after your personal data that you share with us. Tastemakers, LLC (Arcade1Up) wants you to be confident that your data is safe with us, and that you understand how we use it.  

Please be advised that we will inform you about material updates of this policy by email and/or this website. 


• Information that you give to us

When you purchase products from us or register for and use our services such as online gameplay, or provide warranty information, we collect this information. This data may include information like your name, email address, phone number, country of residence, time zone, game and place of purchase. 

• Information about your device

For services such as online gameplay via a Tastemakers, LLC (Arcade1Up) product, we may collect specific information about your device, and across your devices, such as the product’s model, serial number, operating system, device settings, device performance, device and advertising identifiers, Internet service provider, IP address and other unique personal or online identifiers. If you or your device experiences an error, we collect information about the error, the time the error occurred, the application or features being used, the state of the application when the error occurred, and any communications or content provided at the time the error occurred. 

 • Information about your use of our services

 We collect information about your use of and interaction with our services, such as online gameplay. This could include information about your gameplay, your online status, your service use history, your connections and interactions with other users, the content you share, the date and time of your visit, information about the links you click, pages you view, advertising you interact with within our services, inferences used to create a profile about preferences and characteristics, standard server log information, and other information about how you use our services. 

• Your content

With your consent, we may collect and process information about your precise location. When we have this information, we may use it to tailor our services for you and others, like helping you establish relationships with other Tastemakers, LLC (Arcade1Up) users or telling your existing friends that you are nearby.

• Your purchases

Some of our hardware and services allow you to make purchases. If you use any of our services to make a purchase, we may collect information about the purchase. This could include payment information, such as your credit card number, a 3rd party processor, account authentication information, and contact information like your billing and shipping address. 

• Information from other sources

We may also receive information about you from other sources, including from users of our services, entities that sell information, and third-party services and organizations. For example, if you access any social media or similar services through our services to login or to share information about your experience on our services with others, we may collect information from these third-party services. 

• Aggregated and deidentified information

We may aggregate or de-identify the information described above. Aggregated or de-identified information is not subject to this policy. 


The information you provide to us and the information we collect is used to deliver, maintain and improve our services, including troubleshooting, data analytics, testing, research, statistical and survey purposes. We also use this information to provide you with services that you request, develop new services, suggest personally relevant features, offer you customized content, allow you to participate in interactive features of our services, manage accounts, provide you with tailored advertising, send you promotional materials from us or our affiliates and trusted business partners, keep our services, business and users safe and secure, comply with applicable laws and regulations, and to protect or exercise our legal rights or defend against legal claims. 

Whenever you contact us, we use the information that you provide to us to help resolve issues you might be having when you use our services. We also use information, such as your email address or phone number, to respond to you when you contact us, to let you know about changes to our policies and terms, and to let you know about changes or improvements to our services and to inform you about other services that we offer. 

We may use cookies, or similar technologies, such as tags and pixels on some of the features of our services. Cookies are small files that are typically downloaded to the browser application on your device. Cookies help us to ensure the safety and smooth functioning of certain features of our services and they also help us to collect information about your user preferences. We sometimes use information collected from cookies to improve your user experience and the quality of our services. For example, by saving your user preferences, we may be able to customize our services in ways that you prefer. You may be able to disable cookies in your browser settings or set your browser to alert you when cookies are being used. If you disable the cookies, you may not be able to use all of the features of our services. Some web browsers may transmit "do not track" signals. We currently do not take action in response to these signals. 

We use certain third-party partners that collect information when you purchase from us or use some of our services. These third-parties use cookies, web beacons, software development kits (SDKs), and similar technologies to collect and analyze crash reports, keep track of what content or ads you view, how long you spend on different pages, how you arrived on a particular page and how you respond to the ads we show you. These third parties may combine the information they collect from our services with other information they collect from other sites and services.  The practices of our third-party partners are governed by their own privacy policies. The third-parties with whom we work include, but are not limited to, those partners listed on the page linked below. Some of these third-parties may give users choices about how they collect and use your information. 

We also may permit our third-party partners to set cookies and use web beacons, SDKs, and similar technologies within our services to help us perform various internal functions necessary to operate our business and to collect information about your use of our and others’ services across your devices. These third-parties may use that information to provide you advertisements, across different sites, services and devices, about goods and services that may be of interest to you. Some of these third-parties may offer you a way to opt-out of this type of targeted advertising through industry choice mechanisms.  

Tastemakers, LLC (Arcade1Up) does not, and will not sell your personal information to third parties. However, we do permit third-parties to collect certain personal information, as described above, through some of our services and share personal information with third parties for business purposes as described in this policy, including but not limited to providing advertising on our services and elsewhere based on users’ online activities over time and across different sites, services, and devices. The information practices of these third parties are not covered by this privacy policy.


We sometimes share your information within our family of Tastemakers, LLC (Arcade1Up) companies and with trusted third-party partners outside of Tastemakers, LLC (Arcade1Up) for processing. We may also share your information for other legal and business purposes, such as complying with legal process, responding to claims or inquiries, enforcing our terms, or protecting the rights, property or personal safety of our operations, our users, or the public. Your information may also be shared as part of any sale or transfer of company assets, if legally permitted.

If you choose to connect with a third-party service through our services, we may share your information with that service and that service may share your information with us. The use of your information, and the use of cookies, web beacons, or other technologies, by these third-party providers is subject to their own privacy policies.

Some of our services may allow you to share information and content with others. When you decide to use these services, the information or content that you share, your online status, and your gameplay information may be visible to Tastemakers, LLC (Arcade1Up) and its trusted business partners, other Tastemakers, LLC (Arcade1Up) users, and in some cases the public. Please keep in mind, when you use these services, that the information and content that you choose to share can be read, collected, or used by others. You are fully responsible for the information and content that you choose to share in these instances. 

• Authorized third-party service providers

We share your information with third-party service providers that provide services to us for a variety of business purposes, such as payment processing, customer service, shipping services, email deployment, advertising and marketing (including counting ad impressions, verifying positioning and quality of ad impressions, ensuring compliance with industry standards and specifications, ad delivery, reporting, personalization, audience segmentation, and analytics), security and performance monitoring, maintaining or servicing accounts, processing or fulfilling orders and transactions, information hosting, auditing, and information processing. 

• Corporate affiliates

We sometimes share your information within our family of Tastemakers, LLC (Arcade1Up) companies. 

• Legal purposes

We may share your information to comply with legal processes or regulations, respond to claims or inquiries, enforce our terms, or protect and defend the rights, property or personal safety of our operations, our users, or the public.

• Business transfers

We may share your information as part of a substantial corporate transaction, such as a sale or transfer of company assets, a merger, consolidation, or as otherwise legally permitted. 

• Other users and the public

Some of our services allow you to share information and content with others or engage in public activities. When you decide to use these services, the information or content that you share, your nickname, your user icon, your online status, and your gameplay information may be visible to Tastemakers, LLC (Arcade1Up) and its trusted business partners, other Tastemakers, LLC (Arcade1Up) users, and in some cases the public. Please keep in mind, when you use these services, that the information and content that you choose to share can be read, collected, or used by others. You are fully responsible for the information and content that you choose to share in these instances. 

• When you access third-party services

If you access third-party services -- such as third-party online gaming services and social media services -- through our services, these third-party services may be able to collect information about you, including information about your activity on our services, and they may notify your connections to other third-party services about your use of our services, in accordance with their own privacy policies. 

• With your consent

We may share information for any other purposes disclosed to you at the time we collect the information or pursuant to your consent. 

• Automated Decision Tools

We use automated decision tools to process your order to prevent misuse and fraud when you purchase via our website. This may lead to a refusal of the transaction. If that should occur, please contact us at our customer service site. 


We may offer you certain controls and choices regarding the information we collect, how the information is used, and how it is shared. These controls and choices may include the ability to update, correct or delete information that you have provided to us, or information that we have collected through your use of our services. They may also include the ability to opt-out of receiving notifications, promotions, offers or other advertising from us. 

Depending on your jurisdiction, you may have the right, in accordance with applicable law, to request access to, deletion, and portability of your information. 

We will not discriminate against you for exercising your rights and choices, although some of the functionality and features available on our services may change or no longer be available to you. 


If at any time you choose not to receive emails from us and wish to unsubscribe from any future mailing you can unsubscribe. Please follow directions at the bottom of the email.    


Personal information will be retained only for so long as reasonably necessary for the purposes set out in this privacy policy, in accordance with applicable laws. Tastemakers, LLC (Arcade1Up) has implemented administrative, physical and technical security measures that are designed to protect your information from loss, theft, misuse, unauthorized access, disclosure, alteration and destruction. You should understand though that, despite our efforts, no security is absolutely guaranteed as impenetrable. Please note that information collected by third parties may not have the same security protections as information you submit to us, and we are not responsible for protecting the security of such information. 


We do not knowingly collect, use or share personal information from children under the age of 13 years of age without verifiable parental consent or as permitted by law. Where a parent or legal guardian has provided consent, the child may be able to use his or her Tastemakers, LLC (Arcade1Up) Account to play certain third-party games and applications that are not published by Tastemakers, LLC (Arcade1Up). Parents or guardians may review, modify, or delete the child’s personal information, or withdraw consent, by contacting us using the contact information provided at the end of this policy, and may manage which third-party games and applications can access and use the child’s Tastemakers, LLC (Arcade1Up) Account information through your Tastemakers, LLC (Arcade1Up) Account profile settings. 


Tastemakers, LLC (Arcade1Up) may update this privacy policy from time to time, and will note it with the "Last Updated" date above. If there are material changes in the way we collect, use, retain or share your personal information, we will notify you via email with the most recent address that you have provided us, or by posting notice of the changes on the services covered by this privacy policy. 


For any questions, concerns or comments regarding this policy, or any of our privacy practices, please contact us at: 

Tastemakers, LLC (Arcade1Up)
Attn: Privacy Policy Administrator
589 8th Avenue New York, NY 10018


CCPA Privacy Policy

Information for California Residents

California Consumers’ Rights and Choices

If you are a California resident, California law permits you to request Information regarding the:

  • Categories of Personal Information (as defined by applicable California law) collected, sold or disclosed by us;
  • Purposes for which categories of Personal Information collected by us are used;
  • Sources of information from which we collect Personal Information; and
  • Specific pieces of Personal Information we have collected about you.

In addition, if you are a California resident you may:

  • Opt-out of the sale or disclosure of your Personal Information, in some circumstances;
  • Opt-out of receiving marketing communications from us; however, you may still receive administrative communications regarding the Services;
  • Opt-in to certain financial incentive programs we may offer related to the collection, sale, or deletion of your Personal Information; and
  • Request deletion of your Personal Information by us and our service providers, in some circumstances.

You will not be discriminated against for exercising your rights under the California Consumer Privacy Act. Our privacy policy can be found at:

Collection of Personal Information from California Residents

We have listed below the personal information we may have collected from California residents in the past 12 months.

Category of personal information we may collect: Identifiers

• Categories of sources from which we may obtain your “Identifiers” include: Directly from consumers
• The purposes for collecting your “Identifiers” include: For online gameplay.

Category of personal information we may collect: Internet/Electronic Activity
• Categories of sources from which we may obtain your “Internet/Electronic Activity” include: Directly from consumers
• The purposes for collecting your “Internet/Electronic Activity” include: For online gameplay and improving player experience.

Category of personal information we may collect: Geolocational Data

• Categories of sources from which we may obtain your “Geolocational Data” include: Directly from consumers

• The purposes for collecting your “Geolocational Data” include: To connect players with other local players, and future marketing initiatives.

Category of personal information we may collect: Inferences

• Categories of sources from which we may obtain your “Inferences” include: Directly from consumers
• The purposes for collecting your “Inferences” include: Marketing interaction.

Here is information on whether we sell or share your personal information.

• Categories of third parties we may sell your personal information to: We do not sell personal information to third parties.

• Categories of third parties we may otherwise share your personal information with: Advertising networks, Social networks.


You can make requests related to your California privacy rights HERE.

You may also make those requests by calling 212-967-5191.

Please be aware that we do not accept or process requests through other means (e.g., via fax, social media, email addresses, etc.).

When you make a request, we may ask you to provide verifying information, such as your name, email, or phone number. We will review the information provided and may request additional information via email or other means to ensure we are interacting with the correct individual. Please also be aware that making any such request does not ensure complete or comprehensive removal or deletion of Personal Information or content you may have posted, and there may be circumstances in which the law does not require or allow us to fulfill your request.


Our Services are not directed to children, and we do not knowingly collect Personal Information from children under the age of 16. If you learn that a child has provided us with Personal Information, then you may contact us as indicated above.

Do Not Track

Tastemakers, LLC (Arcade1Up) does not currently take steps to respond to browsers’ “Do Not Track” signals as no uniform standard to respond to such signals has been developed at this time.